Sara C. Turner
Integrated Marketing Communication Specialist, MSc
A quick introduction
About Me
I’m a project-oriented and results-driven marketing and communications professional with a diverse professional and personal background. My colleagues and managers describe me as highly organised, innovative, and flexible with shifting priorities. I love finding new ways to present information to specialised communities and the public. I am a continuous learner and enjoy staying up to date with trends in the fast-paced, ever-evolving world of communications. With extensive experience as a marketer and communicator, I have worked in higher education, clinical research, and hospitality.
Communication comes in many forms, and I have wide-ranging copywriting expertise, including creating and editing stories, features, communications plans, communications for internal and external stakeholders, backgrounders, email, web, and social media content. I have received formal training in web design and am proficient in graphic design. I love crafting creative, strategic content tailored for social media, especially by integrating video production and editing into the process.
a matter of competence
My Expertise
Education
MSc in Integrated Communication and Advertising
Purdue University in West Lafayette, IN
4.0 GPA / H1
BA in English and Italian Literature
University of Michigan in Ann Arbor, MI
3.3 GPA / 2:1
Web Technology Certificate
Washtenaw Community College in Ann Arbor, MI
Additional Coursework
Document and PDF Accessibility (WebAIM)
Essential Software
Content management: WordPress, Drupal, SharePoint
Analytics and surveys: Google Analytics, Qualtrics
Social media and email: Hootsuite, Mailchimp
Design: Adobe Illustrator, InDesign, Photoshop, Canva
Video and web: Adobe Premiere, HTML, CSS, Bootstrap
Collaboration: Google Drive, Zoom
Additional Skills
Development of written, visual, and multimedia content for online and print.
Accessible web content development tailored to appropriate audiences.
Video content production and supervision, including script writing and interviewing.
Communications campaign research, planning, and implementation.
Focus on equity, diversity, and inclusion.
Fluent in English and Italian (C2), proficient in French (B1/B2).
Discover my work
My Favorite Projects
Writing and Editing
This section includes various news articles and reports that I designed and helped write.
Graphic Design
This section includes a variety of designs, including visual abstracts, infographics, and flyers.
Multimedia and Web
This section includes video projects that I supervised and examples of my earliest work.